HyperCITY hosts in-store activity for budding chefs

HyperCITY Retail (India) Ltd., one of the largest hypermarket chains in the country, with an aim to connect more with their TG recently announced one of their pioneering initiatives called the'Budding Chef Initiative'. As a part of its community connect, through the Budding Chef Initiative, HyperCITY aims at establishing a common ground for aspirant chefs, food enthusiasts and home cooks in the neighbourhood to showcase their creativity and passion for food. HyperCITY will provide these local chefs with rent- free space and full support in stores to sell their dishes and establish themselves for a period of one month. HyperCITY will not charge or take any incentive from the chefs concerned.

 Anyone can be a part of this initiative, as long as the applicant signs up to the terms and conditions of HyperCITY and has a license from The Food Safety and Standards Authority of India (FSSAI).
 
Speaking about this initiative, Manoj Jain, Vice President, Marketing, Visual Merchandise and Loyalty at HyperCITY Retail (India) Ltd, said, "We want to encourage local and keen home chefs to come to HyperCITY and discover their gastronomic potential. With an opportunity to build a meal from the ground up, we, at HyperCITY, hope to empower up-and-comers to run a kitchen of their own. We strongly believe that the HyperCITY Budding Chef Initiative is the first step of encouragement to these potent yet modest chefs."