KOSH's roti attraction in stores
By Nabamita Chatterjee | February 06, 2017
Further the brand is planning to hit 120 stores by mid-year with this campaign. They are working on another unique but evolved project for the brand that will bring together sampling, digital media and storytelling all in one taking it to the next level.
Kosh, the premium oat grain atta brand from Future Consumer Limited recently launched an innovative campaign at the 65 Modern Trade Stores across Mumbai, Pune Bangalore & Delhi NCR. According to the brand, “The launch campaign was weaved around the center of plate. Roti, being the most centric to different cultures, was a natural relationship for the brand. Our message to the consumer being “Roti ke Pet mein Kosh, Aapke Pet mein Josh”. According to the brand, KOSH Oats Atta & Wheat+Oats Atta are unique owing to the fact that they empower a homemaker to make her everyday meals healthier without compromising on the taste.
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