Kurkure Namkeen woo snack lovers at retail

Kurkure, one of the popular snacks brands, recently launched in-store promotions for 10 New Kurkure Namkeen flavours. The in-store activity related to the modern trade launch has been executed by Brand Evoke Systems & Creative Solutions Pvt. Ltd across India in the outlets of ABRL Hyper, Big Bazaar, Food World, Heritage, Hypercity, Spar, Metro C& C, Reliance Fresh, Reliance SB, Reliance Mart, Reliance Super, Spencer, Tesco, Vishal Mega Mart and Walmart C& C which includes around 174 stores across 36 cities.

Kaushik Bhattacharjee, Founder and Managing Director of Brand Evoke Systems & Creative Solutions Pvt. Ltd. shares with POP, "We designed quite a lot of collaterals ranging from Category Branding, Bay Breaker, End Cap Branding, Floor Stack, Category Arches, Gate Arches header, Clip Strip with header and wobblers. It was a massive task for our design team to customise and adapt above collaterals post recce with varying sizes. We also supplied collaterals such as posters, wobblers, clip strip hangers for stand-alone MT outlets in huge numbers across India.”

The agency played to its strength by going local to expedite execution and carried out printing and fabrication at regional level.  The entire project was well managed and executed within the stipulated time frame. "The project also had its share of challenges where our team had to travel to some of the stores in remote cities in the northern and western region, where they missed out execution as planned and had to stay back for execution for another day,” adds Kaushik on the challenges of the in-store activity.