Lego Challenge comes to Landmark stores yet again this year

With the success of the Lego Challenge activation last year, Landmark and LEGO partnered with SAB Creations once again this year and rolled out this innovative in-store display. Ekta Saran, Business Head, Landmark stores says “We’ve always believed in creating platforms for children to learn, discover creative ideas and enhance their skills. The return of the LEGO Championship is a result of successful association and overwhelming response garnered last season.”

SAB Creation have been able to deploy all units within the deadline at select Landmark stores across the country. Last year, due to extremely tight timelines SAB Creations could not manage to re-create the Petronas Towers using LEGO bricks. However, this year they set out to fully make the tower completely using LEGO bricks.