FunFoods: High on zero calories

The FSU is made out of wood and finished with duco paint. The shape of the unit was derived on the theme of Zero with modular shelfs which made it stand out.

FunFoods by Dr. Oetker’s recently rolled out an innovative FSU for their new range of dressing product Zero Fat Dressings at 100+ locations. Designed by Delhi-based Point-of-Sale (POS) and signage manufacturing firm Amitoje India, the FSU not just highlights the product’s USP ‘Taste mein Hero, Fat mein Zero’ in a great way, but also helps the consumers choose and pick from an exciting new range of flavours with ease and accessibility.

The FSU is made out of wood and finished with duco paint. The shape of the unit was derived on the theme of Zero with modular shelfs which made it stand out.

Maniraj Singh Juneja, Director, Amitoje India said, “the campaign focused on the zero-calorie messaging we had to create premium units that highlighted the messaging, without the need of any explanation and created an impact. We designed it in such a way that it shipped flat, and assembled without any tools.The assembly was easy enough that the sales team was able to do it themselves without any training and because it was shipped flat.”