Malaysia’s first MINISO LAND raises the bar for experiential retail

MINISO, a global lifestyle brand, recently unveiled the largest MINISO LAND in Southeast Asia and the first in Malaysia at Sunway Pyramid, Selangor. Featuring a 1,700-sq-mt immersive space and MINISO’s IP product offering in the country, the store brings local consumers an all‑day, joy‑filled experiential playground. 

Situated on the first floor of the Sunway Pyramid Mall, the store benefits from excellent connectivity and a diverse visitor base, making it a favored destination for young consumers and families.

In total, the store features over 8,000 curated SKUs, with IP merchandise making up more than 70% of the assortment. Designed with 15 themed consumption and interactive experience zones, its gold‑toned interior, accented with eye-catching bulb‑inspired elements, brings a lively and welcoming energy to the space. Visitors can browse diverse product zones spanning IP‑themed collections, home and lifestyle, beauty and skincare, and toys, offering fan-favourite goods. Enhancing the experience are interactive installtions—including giant pajama Stitch figures and a Snoopy themed zone.

The store also introduces several IPs making their first appearance in Malaysia, including the retro-style Pac-Man, which has quickly gained attention for its distinctive visual appeal and collectible value. Adding to the excitement, MINISO’s proprietary IP lineup—such as the YOYO Cupid Ring series—makes its Malaysia debut at this MINISO LAND location. 10 YOYO character sculptures are displayed throughout the store, creating engaging photo moments while bringing the character’s heartwarming identity through immersive visual displays. Together, over 100 IPs forms a comprehensive, multi‑category ecosystem that encourages shoppers to discover, experience, and collect their favorite characters all in one place.

To celebrate the opening, MINISO’s Gift Bear and Friends mascots made their Malaysia debut, energizing the crowd with upbeat interactions and highly shareable photo moments. Guests stepped into a vibrant “Fun Mode: ON” atmosphere filled with themed activations, exclusive check‑ins, and launch‑day perks. 

As Malaysia’s first and Southeast Asia’s largest MINISO LAND, the store elevates the brand’s presence in Southeast Asia. The MINISO LAND concept is rapidly gaining popularity worldwide, with more openings on the way.