India's leading fashion retailer, Lifestyle from The Landmark Group, unveiled an in-store campaign to highlight its'street style' range for Spring 2017. The merchandise range takes on the athleisure look, that is inspired by casual carefree dressing which is fitness inspired. #ownthestreet campaign came alive through its creative windows and in-store clusters.
Literally creating the view of an urban jungle, city streets came alive at the window display complete with skyline along with traffic lights and cars, while mannequins pose for a selfie to complete the picture. Clear and attractive price points also work well in attracting fashionable youth of the country, a segment that is also price sensitive.
The campaign is not only fresh in its concept, but young and stylish too. The VM story is engaging and talks to the immersed, self-conscious and hyperconnected youth