Of Fairytales & Wonderland

Promoting its kidswear range this festive range, Max - the value fashion chain from Landmark Group, unveiled a series of windows that resonate the elements of fairyland & the wonder years of childhood.

Unveiling its Pre-Autumn season, MAX recently launched an exclusive party wear dress collection for young girls aged 2-16 yrs. A first of its kind for the value fashion brand, Max conceptualised a sequential series of 3 outstanding window displays recreating the aura of fairytale stories at the store front. Bathed in millennium pink hue, the windows create drama with elements from fairytales & bedtime stories such as Snow White’s magic mirror, Cinderella’s carriage and the saying ‘A tale as old as time’ which is depicted through a 3D story book prop and talk bubble highlight. The window campaign was executed at 61 stores across the country. 

Harshendra Maheshwari, National Head VM, Instore Commuincation & Retail ID Design, Max
This exclusive collection required unique and unconventional approach to create drama, so we have added ‘KINETICS’ to mesmerise the kids and the parents as well.