On a Persian Trail

Creating the image of a Persian carpet store, the Louis Philippe windows is a melting pot of culture, art & craft of the historic land.

Louis Phillipe recently unveiled its Persian Trail range inspired by the elements of a Persian Lifestyle. The window display is an intricate amalgamation of elements such as Persian carpets, tainted windows and the Mughal architecture, intensity and intricacy of the Indonesian Batik, Blue Pottery and Kalamkari work. The colour palette is a rich blend of saffron to a petrol blue, which reflects in the Persian Trail line.

The mannequin styling is done keeping in mind the sophisticated Louis Philippe man. A nesting table is created in order to cross merchandise along with some elements that add to the story line such as blue pottery and furniture elements with Mughal carvings. Warm lighting in the window has been used to bring out the drama of the Persian market and the luxurious man of Louis Philippe. Material used include wood, acrylic, golden ply, pottery, leather, fabrics, globe, vinyl, carpet trunk etc.

Costing Rs 40,000 per window, the window campaign was executed in 188 stores across India.

Kapil Yadav, Head VM, Louis Philippe
The window display is a fine simplistic display of a Persian carpet shop. Elements such as Persian carpets, tainted windows and the Mughal architecture, intensity and intricacy of the Indonesian Batik, Blue Pottery and Kalamkari work come together to create the storyline of the Persian Trail range.