By: Payal Gulati
Last updated : June 28, 2019 10:17 am
In a marked departure from the reigning norms in Indian automotive retailing, MG (Morris Garages) Motor India recently launched their first and one-of-a-kind flagship experience store at Gurugram. The store design executed by Sapras Architects & Engineers is in line with evolving customer needs.
Explaining how the showroom experience design was arrived at, Gaurav Gupta, Chief Commercial Officer, MG Motor India, says, “Consumers are at the heart of everything that we have done in the Gurugram showroom. We wanted the end-user experience to reflect the innovation that we are introducing in the Indian automotive industry. At the same time, we wanted to highlight our rich legacy as a marquee carmaker, as well as our strong association with the country of MG’s birth, the UK.”
“We were also clear from the very onset that we wanted our Gurugram showroom to deliver cutting-edge immersion and engagement to today’s young and tech-savvy audiences. The aim was to deliver one-of-its-kind, industry-defining experiences to all visitors,” he adds.
Read the detailed report on the design of MG Motor India’s first showroom in July 2019 edition of VM&RD magazine.