Wednesday, September 29, 2021

Retro British charm meets cutting-edge future

By Payal Gulati | June 28, 2019

In a marked departure from the reigning norms in Indian automotive retailing, MG (Morris Garages) Motor India recently launched their first and one-of-a-kind flagship experience store at Gurugram. The store design executed by Sapras Architects & Engineers is in line with evolving customer needs.

 MG Motor IndiaMG indiaMG Motor India inaugurated its first showroom, or as the company likes to call it, their first Flagship Experience store in Gurugram, Haryana. Located at Milestone Experion Centre, in Sector 15 Gurugram, the new flagship showroom from Morris Garages (MG) Motor India, is the first of the 120 centres that will be activated across India.

Explaining how the showroom experience design was arrived at, Gaurav Gupta, Chief Commercial Officer, MG Motor India, says, “Consumers are at the heart of everything that we have done in the Gurugram showroom. We wanted the end-user experience to reflect the innovation that we are introducing in the Indian automotive industry. At the same time, we wanted to highlight our rich legacy as a marquee carmaker, as well as our strong association with the country of MG’s birth, the UK.”

“We were also clear from the very onset that we wanted our Gurugram showroom to deliver cutting-edge immersion and engagement to today’s young and tech-savvy audiences. The aim was to deliver one-of-its-kind, industry-defining experiences to all visitors,” he adds.

MG Motor Speaking further on how the store experience concept was brought alive at MG Motor’s flagship store, Romesh Sapra, Director, Sapras Architects & Engineers, which executed the design, says, “It was a simple yet challenging design brief with the focus on taking the customer experience to a whole new level where the customer feels he is in a happening place with café, music, various seating zones along with the required product (car display).”

Read the detailed report on the design of MG Motor India’s first showroom in July 2019 edition of VM&RD magazine.



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