By: Mohit Manghani
Last updated : August 26, 2019 11:18 am
Installed at the flagship SS store in Malad, Mumbai, this hard-to-miss window display is a fitting salute to the launch of Chandrayaan-2, India's second Moon mission.
Speaking about the objective, Amin Kassam, Chief of Retail Operations, Shoppers Stop, said, “We at Shoppers Stop wanted to pay a tribute with a unique window display to the successful launch of Chandrayaan-2; India's second Moon mission. The objective and the thought behind this concept was to commemorate this launch, since it is a noteworthy accomplishment for our country. We feel, visual merchandising is a creative tool to communicate with the community at large in a unique way.”
Shedding light on the elements used in the display, Amin shared, “The key elements that were used to create impact were the space imagery with a 3D proto miniature of the space vehicle, an illuminated Moon (destination of the mission), mannequins dressed in an astronaut helmet gear and a very special character – the dog on the moon.”
The entire conceptualization and execution of the spectacular display was done by the internal team of Shoppers Stop. “The idea was conceptualized in-house by our talented store VM managers and the execution, styling, prop, production and set-up were all done internally by them. The printing of the backdrop was sourced through our registered supplier,” added Amin.
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