VM&RD Retail Design Awards 2018: Motocult Identity store design

Green Initiative; Project : Motocult Identity store design; Merit : Jumpinggoose

Inspired by the vintage motorcycling, Motocult is deep rooted in Indian essence and defies the use of any material which was not eco-friendly or degradable.

As per the brand ethos of vintage motorcycling brand, all the fixtures, furniture, props etc were either recycled or upscaled for store execution. The fixtures were sourced from various places in India i.e , Jodhpur, Jaipur, Delhi & Bangalore and then improvised to go along amalgamation of material, lighting, props etc that connects with the ethos of a riding culture. While metal tubes were used as fixtures, reclaimed wood was user for all furniture, trial room doors & docking shelfs. Scrap materials like old helmets, oil tank, bike chains, motorcycle accessories etc made for props while lighting fixtures were derived from upscaled materials. Wall art, posters, tank graphics, helmet art etc. represented a strong connect of the brand with art. All the used materials were degradable or reusable and are from natural sources out of nature.