By: Mohit Manghani
Last updated : February 20, 2020 10:54 am
Re-Buzz Interactive Solutions has recently designed a project for Chennai based Go Fashion, popularly known as Go Colors!, adding more hues and colors to the brand’s personality while focusing on the experiential value addition.
“We completed our 11th store with a store size of about 850 sq. ft. The only brief given to us was to follow their drawings. As a woman’s wear brand, their goal was to showcase all possible colors available within the given space and shelving. Hence, we chose glass shelves throughout the store over any other material,” shares Kunal Gala, CEO and Co-founder, Re-buzz Interactive Solutions.
The store was executed in a record time of just thirty days. Each store element, from the partition, doors and cash counter to the framing of the storefront has been made on-site. As Kunal explains, “Ply and matt laminate was used for partitions/dividers, while toughened glass has been employed at shelves for better visibility. For lighting, we have deployed downlights (daylight) to offer actual colors scheme and effectively made use of mirror, an element you can’t miss in a clothing store.”
Read the full article in February 2020 Edition of VM&RD Magazine.
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