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Louis Philippe: Delighting in the details

November 27, 2015

Louis Philippe unveils a window installation that showcases and highlights intricate details that contribute to the success of a perfect shirt with the help of graphics, props and stylised merchandise.


The VM campaign called ‘The Best Bettered’ of Louis Philippe presents the story of the construction of the perfect shirt in the language of display and visual merchandising.


The colours, forms, materials and textures used in the concept design palette help tell the story with great clarity.


Different elements such as suspended bust forms, LED lights, sketches and lamps have been used to highlight specific features in the story. An articulated lamp supported by a large graphic backdrop features a close-up of the shirt and the details that go into making it.

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