LP brings biker spirit to its windows
September 21, 2017
Louis Phillipe's Line Motor Sprit has been inspired by the on track and off track influence of the motor sport events, merging it with the 8-bit gaming trend popular in the 90s, for the LP sports category. The window display has been designed tactfully to depict the philosophy of a biker yet bringing out the Louis Philippe Man Indigenously, balancing grunge and classy.
Real elements support the window story, and the VM team came up with an idea of creating a garage of the person for which they used shutters and rough unfinished flooring.
To catch the eye of the customer a neon lit signage stating “Motorsprit” has been integrated into the setup. Adding to the drama a few oil drums and real steering wheels have been displayed. The Mannequin styling has been done to show a young spirited man, who is in dressed-up denims and appreciates the Motor spirit.
Done across 32 stores, the cost per window comes upto INR 27,000, using materials like MS metal, metal tools, rubber, LED, metal drum, wood vinyl, car steering spark plug. Adison Studio and AHM Advertising has supplied the neon signage and other elements respectively.
