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Ms Taken ties up with Shoppers Stop, Acropolis Mall to build up the retail quotient

By Nabamita Chatterjee | September 26, 2017

The brand is in the process of setting up their own exclusive flagship stores by the next financial year.

Ms Taken, the apparel brand from USPL (Universal Sportsbiz Pvt. Ltd.), aimed at building up their retail quotient in Kolkata recently just before the Durga Puja. The brand is the creation of Anajana Reddy, the Founder and CEO of Universal Sportsbiz. Ms Taken is the western wear line of Kriti Sanon, the Bollywood actress. At the unique retail activation programme, held recently at Shoppers Stop, Acropolis Mall, where the brand has its S-I-S, Kriti was spotted giving style tips to the customers. 

Speaking on the brand, Kriti said, “Ms Taken has been designed to cater to the sensibilities of well-read and well-informed women and naturally, the women in Kolkata have taken to the brand. Ms Taken provides them with the opportunity to express themselves in a distinct manner. It has been a pleasure to design the line along with Anjana and her team at USPL, and actualise our vision of launching a stylish range of westernwear clothing in India."   

Anjana Reddy, said, “We are always on the lookout for opportunities to provide delightful shopping experiences. The brand is currently being retailed through the Shoppers Stop chain across the country. By the next fiscal there are plans to open flagship outlets for Ms Taken.” Ms Taken collection features sports casual and semi-formal garments including tops, tunics, dresses, trousers, jackets and denims.

“With Kriti Sanon’s distinctive style inspiration and Anjana Reddy’s bold vision, Ms taken has already gained a strong foothold in the women’s westerns wear category. We are delighted to have the formidable team from Ms taken in Kolkata just during the Durga Puja to celebrate the Pujo season with our customers and to bring the romance back in retail,” commented Gopal Asthana, Customer care Associate & Head – Buying & Merchandising, Shoppers Stop Ltd.

 

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