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MUFTI launches its new concept store in Ahmedabad

By Retail4Growth Team | January 20, 2020

The new concept store mirrors the brand’s ethos with a fresh concept echoing the spirit of the city Mumbai.

Menswear apparel brand MUFTI on Monday has announced the launch of its new concept store in Ahmedabad. The flagship store, spread across 1500 sqft, is located at CG Road and houses the complete range from MUFTI’s latest collections.

Manifesting the brand’s ethos of being distinctive, free-spirited and vibrant; the new store personifies the spirit of the city Mumbai. The store’s interior design is defined by iconic visual elements that form the quintessential component of the city’s imagery. Recognized as the pioneer of fostering an alternative choice to our lifestyle, the brand has internalized the spirit of Mumbai by weaving vivid landmarks of the city into the overarching theme of the store.

Spearheading its expansion plans, MUFTI seeks to take new directions in curating engaging and effective consumer experiences. According to the company statement, the brand has embarked on a journey to revitalise the aesthetics of its standalone stores.

Commenting on the launch of the latest concept store, Kamal Khushlani — MD & Founder of MUFTI said, “One of the main goals of our expansion drive has been to create impactful and engaging experiences for our consumers. Our new concept store aims to invoke memories of the city through a cohesively designed effective visual merchandising. Through our design, we seek to leave a powerful brand in our customer’s mind.”

Beginning with its new concept store in Ahmedabad, Mufti envisions a fresh approach that promises to enhance the shopping experience of the customers.


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