NYX Makeup opens its first flagship store in India

American brand NYX Professional Makeup has recently opened its first flagship store in India at Inorbit Mall, Malad, Mumbai. Located on the ground floor of the mall, the store features the brand’s complete line of cruelty free, high-quality professional makeup. Headquartered in Los Angeles, NYX Professional Makeup is a global brand that was created with a singular artistic inspiration and vision - to enable all creative beauty souls with a limitless choice of on-trend makeup products and providing a platform of self-expression and community.

As a digital-native brand with a global online community and brick and mortar presence in 70 countries,  NYX is known for its digitally-enabled store globally. In keeping with its heritage as a truly digital brand, NYX Professional Makeup stores feature a series of innovative technologies, such as the exclusive in-store Beauty Bar, an interactive makeup station featuring custom video tutorials and a trend-based Lip Bar.