Simon Carter opens its second store at Mumbai; to have 10 exclusive stores by 2018

British designer brand Simon Carter has recently launched its exclusive store in Mumbai at Phoenix Market City, Kurla after the first one in India at Chennai’s Express Avenue in July this year. Signing an exclusive deal with Aditya Birla Fashion and Retail last year, the brand has revealed its plan to have 10 exclusive stores in India by next year. Design of both the stores, spread across approximately 1200 sq ft, has been conceptualized by Aditya Birla Fashion team and Bangalore-based 4D Design, while VM and Graphics have solely been done by 4D. The design follows a contemporary, quirky and modern ethics dispersed with British architectural elements.

Sharing his excitement on the launch in India, Simon Carter, Founder and Designer, Simon Carter Ltd. said, “I’m proud to partner with Aditya Birla Fashion and Retail and so happy to bring authentic British style to India. I believe India suits Simon Carter and Simon Carter will most definitely suit India, with its high quality, witty and eclectic style of dressing for the modern Indian men.  My inspiration comes from the world around me and my line for India is hugely inspired by India, its everyday things, places, boundless spirit and its heart-warming people.”

Interestingly, the quintessential British brand has opened their stores with Simon Carter India collection, which is inspired from the musings of railway stations, wedding band etc and is designed for the individualistic and expressive Indian men. Speaking on the occasion, Vishak Kumar, CEO, Madura F&L, Aditya Birla Fashion and Retail Ltd. said, “Simon Carter is an iconic menswear brand and we are excited to bring it to our Indian consumers, who have a personal sense of style and appreciate good design, with a perfect blend of British sophistication and quirky expression. The addition of Simon Carter is a part of our strategic intent to grow our international portfolio, significantly contributing in consolidating our position in the affordable luxury space, giving our discerning customers a true taste of high-end fashion.” 

With seven standalone designer brand stores in some of the most posh locales in the UK, Simon Carter collections are retailed in some of the most exclusive department stores and independent retail outlets in 35 countries around the world including Liberty, Bloomingdales USA, Seibu Japan, Brown Thomas Ireland and David Jones Australia.