Spencer’s brings ‘Hoichoi Unlimited’ for the customers
By Retail4Growth Bureau | October 16, 2018
Spencer’s recently transformed the dynamics of shopping by tying up with Tollywood Superstar Dev’s Durga Puja release ‘Hoichoi Unlimited’. Customers at Spencer’s Retail in Quest Mall Kolkata had an exciting and engaging shopping fiesta with the actor.
This festive season Spencer’s transformed the dynamics of shopping by tying up with Tollywood Superstar Dev’s Durga Puja release ‘Hoichoi Unlimited’. Customers at Spencer’s Retail in Quest Mall Kolkata had an exciting and engaging shopping fiesta with celebrated actor Dev. Spencer’s multiplied the festive fervour with ‘Hoichoi Unlimited’ when one lucky shopper got an opportunity to shop with Dev while other 25 lucky winners of the ‘Hoichoi Unlimited’ Contest got couple passes of the movie from the actor himself.
According to the spokesperson of Spencer’s Retail, “We keep engaging with our customers throughout the year by implementing various interesting activities in collaboration with important personalities from different walks of life. Durga Puja being the biggest festival in Kolkata we are looking at spreading the joy and happiness of the festivity with Dev’s ‘Hoichoi Unlimited’ which seamlessly blends with our vision of giving a 360-degree memorable shopping experience. In this endeavour, one of our lucky shoppers got an opportunity to shop with Dev and we also gave away 25 couple movie tickets as a gift to enjoy and start off the Pujo season with unlimited comedy.”
The instore activation also ensures a straight and direct push to the shoppers who gets rewarded, and for the movie goers to go and watch the film.
Located at Gurgaon’s Sushant Lok and spread across approx. 4000 sq ft, Spencer’s 136th store follows the brand’s Daily Store concept. Spencer’s also operate through two other formats – hyper and super.
This is the 23rd Spencer’s Retail store in Kolkata and 126th store pan India. The store décor has an old-world charm with a specially designed colonial look and feel to complement the rich legacy and architecture of the iconic Park Street.
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