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Swarovski’s sparkling festive center piece at Ambience Mall

By Retail4Growth Team | December 26, 2024

The brand’s Christmas installation at the mall in Gurgaon has 240 multi-colored snowflakes, adorning the tree. 

Swarovski brings the festive season to life with their Christmas tree installation at Ambience Mall, Gurgaon. Positioned at the heart of the mall, the design of the Christmas tree draws inspiration from Swarovski’s Gema family, a collection that showcases crystals through snowflake ornaments.

Each ornament is presented in Swarovski’s signature brand colors. The installation’s multi-colored snowflakes consist of the colors yellow, blue, red, and green, each symbolizing a particular meaning.

The core of the installation has 240 Gema snowflake ornaments, each of which was made using individual crystals in an array of cuts and shades, applied on both sides with jewelry stone setting techniques.

Nasr Sleiman, General Manager, India, Southeast Asia, and Middle East (INSEAM) talks about the installation, “Swarovski’s dazzling Christmas installation at Ambience Mall, Gurgaon, is a testament to our legacy of craftsmanship and innovation. This tree is more than just a festive centerpiece; it embodies the spirit of joy, togetherness, and self-expression that Swarovski stands for, bringing an unforgettable touch of brilliance to one of India’s most iconic retail destinations."

The installation is highlighted by its design and lighting effects, which show the crystalline brilliance of the snowflakes. The interplay of light and shadow creates a dynamic visual experience of the festive spirit.

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