Trends heralds the festive season with Ganesha windows

The festive season has begun and in keeping with the spirit, Reliance Trends has launched their first festive window around the theme of Ganesh Chaturthi.

The window concept is unique in that it is a mosaic of multiple images that create the effect of Ganesha.

The highlight of the window - the big Ganesha 6+ft in diameter - is made from a collage of 350+ small Ganesha images seen in daily life and used as mosaic tiles.

“The concept is inspired by the childhood fun activity of creating a collage out of newspapers and other coloured papers. We used the tile in such a way that it could be easily implemented with all the detailing in more than 475 stores across the country efficiently. The images are on a measured scale and numbered accordingly, to make the window’s implementation seamless with an artistic touch. We have maintained the same look across the country & achieved the same in a record time,” says Mainak Chatterjee, Design Lead - VM (Trends).

The yellow colour with corresponding motifs in the background lend the auspicious festive feel, while the two symmetrically placed pillars further enhance the feel of sanctity synonymous with an ambience of worship. Other elements like LEDs and hollow effects add to the overall effect, leading to more footfalls.