V-Mart shows solidarity with Handcrafted Eagle wings

Amid adverse situation caused by COVID-19 pandemic, the 74th Independence Day was celebrated with zeal and gaiety across the country. On this occasion, V-Mart Retail celebrated solidarity by displaying a pair of Eagle wings in the colours of the Indian flag – saffron and green.

Speaking of this awe-inspiring concept, Samir Misra, Chief Operating Officer, V-Mart Retail says that “an Eagle is known for flying over the storms due to its wisdom and abundant inherent strength. The wings inspire you to reach higher and become more than you think you are capable of. They tell you to be courageous and stretch your limits and make the most of your experiences and wisdom to rise above challenges. They bring a sense of courage and a desire to explore and grow”.

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“V-Mart-ians have always been industry leaders using the magic word "creative" not to reinvent the wheel or spend a fortune to replicate successful models but to innovate with original ideas and showing our strength and create something really attractive through unused materials and recycle old discard”, explains Misra about how the unique concept was created.

The innovative handcrafted displays of Eagle wings are executed in over 267 stores across the nation. As India is celebrating the rise of an Atmanirbhar (Self Dependant) Bharat post-pandemic crisis, V-Mart’s handcrafted Eagle wings in store windows reiterate India’s retail self-sufficiency.