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Visual retelling of epic chapter at Pacific Mall D21

By Retail4Growth Bureau | October 03, 2022

Constructed by traditional Calcutta artisans, the unique Ram Setu structure has been installed at Pacific Mall D21 to resonate with the 4000 odd families expected to walk in for the special event lined up at the mall as part of the festive celebrations. 

Visual retelling of Ramayna

A unique Ram Setu structure has been installed in Pacific Mall D21, to recreate one of the most memorable chapters of Ramayana, Ram Setu, and invoke a theatrically pleasing experience among visitors by Pacific D21 at its 2 day Dussehra event.

Ram setu in Pacific Mall, Calcutta

The Ram Setu structure has been constructed by traditional Calcutta artisans. A highlight of the structure  is the seraphically carved out stones which are engraved with golden letters of Ram.

Ram setu structure, CalcuttaAnother highlight of is the specific detailing in Srilanka’s design. To bring into life the folklore ‘Sone Ki Lanka’, which was later burnt into ashes by Lord Hanuman, golden wrapped mirror acrylic colours have been used to present history on a grand scale and give a real-time experience to viewers.

The two-day event is expecting a footfall of approximately 4000 families. Commenting on it, Abhishek Bansal, Executive Director, Pacific Group, said, “The Ram Setu structure has been carried out on a monumental scale and is a labor of love from talented sculptors, designers, and artisans. It is a representation of our wondrous history and gives us an opportunity to witness with pride and humility. Pacific Mall D21 has always come up with out-of-the-box ideas to light up people’s festive experiences and provide them with gallops of entertainment, laughter, and fun. This Dussehra event is a manifestation of those intentions.”


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