W goes UnEthnicals
January 17, 2017
W recently unveiled a festive paradox, a brand new entry in the fashion vocabulary, #UnEthnicals tonality was aesthetically translated through unique display styles in and around all the stores.
The cut-out display along with a lit up window panel and a conical-shaped metallic element accentuating and completing the window display became the talking point for #UnEthnicals trend
Executed across 220 stores, the props included a iron grill with LED lights, acrylic lit box with campaign logo, iron cone with a lit bulb and signboard box with a thread mesh.
The ‘DramatiCones Window Display’ turned out to be a complete head turner. The unique window display was understated yet thought-provoking; seamlessly making DramatiCones –a talking point amongst women shoppers throughout the season.
