Consumers' appetite for online shopping likely to rise in coming months: Capgemini
By Retail4Growth Team | April 27, 2020
The survey foresees consumers' appetite for online shopping rising to 64 percent from 46 percent over the next 6-9 months.
Consumer purchasing behaviour is likely to change once lockdown is lifted and they are likely to buy online.
A survey by Capgemini Research Institute, conducted across 11,000 consumers globally, including India, foresees consumers' appetite for online shopping rising to 64 percent from 46 percent over the next 6-9 months.
The findings further suggest that close to half (48%) of global respondents are optimistic about recovery from the current crisis in the next six months especially those in China, and India.
The survey further highlighted that the COVID-19 pandemic has forced the consumer products and retail industry to review its core markets and operating model. As a result, the sector will have to reassess consumer preferences.
The survey indicated that India’s shoppers will buy more items online as the respondents from urban India said that over the next six to nine months their need for online shopping will increase from 46% to 64%.
Also, over 46% of Indians will shop at physical retail stores compared to 59% of Indian consumers who shopped at physical retail stores before the pandemic, it further added.
The survey also noted that consumer spending patterns across categories is shifting dramatically. More consumers globally reported that they increased spends on groceries and at-home entertainment.