The report ‘Spurring growth in FMCG, retail and e-commerce sectors in India’ by Deloitte and The Federation of Indian Chambers of Commerce and Industry (FICCI) points to some interesting market trends. 

The report, an analysis of India’s economic performance, GDP growth, inflation trends, and their implications on fast-moving consumer goods (FMCG), retail, and e-commerce, throws light on key trends shaping the FMCG sector, including consumer behaviour, premiumisation, digital transformation, and sustainability. 

Key findings of the report, which was unveiled at a FICC event, show changing consumer preferences, and the increasing role of technology in retail, among other things.  

Among other findings, the report also shows that in FY24, Quick Commerce reportedly contributed to 35% of online sales for FMCG companies.  

Media reports on the findings highlight consumer preference for Quick Commerce –about 16-18% of consumers prefer quick commerce over traditional e-commerce for food and beverages.  

The findings also point to the increased need among consumers for convenience, speed and better product information.