Established in the year 2011, Euklid is a multidisciplinary design, production and execution company based in Bangalore, that combines extensive experience with contemporary ideas to deliver relevant, impactful and creative solutions to drive brands. The company provides a full-spectrum of marketing services, with the help of experts in different fields.   Dheeraj Batra, Marketing Director of Euklid, talks about the company’s plans in transforming customer experience at retail and some of its key wins in this sector.

Tell us a little about the journey so far, and what made you opt for retail transformation projects?

With our heritage in design, we strive to transform branding and communication into strong business assets for our clients. The retail industry is undergoing an epic transformation, changing how consumers shop & how retailers market to consumers.

Whether you’re looking to revitalise a business unit, enter a new market or undertake an enterprise-wide transformation, we have the skills and know-how to deliver sustainable change to your organisation. Euklid started with retail transformations & every year we add strengths to our forte like Digital Marketing, Activations, Events, Design House, Turnkey projects and more. We feel retail transformation is the only way for a brand to stand out in the market.

Since you have multidisciplinary design practice, how much of your work comes from the retail & CPG industry.

Merchandising is a science. At least, that’s how we look at it.

We are recognised in the industry for our customised approach to developing retail solutions, and selected for the most complex and demanding projects across multiple channels including grocery, mass, club, drug, convenience, consumer electronics, value discounters and category specialty. 25% of our business comes from the CPG industry. Our most important CPG clients are Himalaya, Patanjali, Tata Tea, Godrej & Nestle.  We are an agency with expertise across fields. Euklid was amongst many other agencies that got an approval for designing an Apple reseller store right from the Apple head office at London.

In this what % of projects are dedicated to enhancing store experience and customer engagement design & activities?

Our focus is mainly on enhancing customer experience. Most of our projects target the same. We work on innovative concepts on how a customer interacts with brands in General Trade, Modern Trade & all experience stores. To name a few, we did a complete POS activity for Tata Tea Teaveda.

Tell us about your team and also the geographical reach of your agency.

We focus on hiring people from diverse backgrounds so that learning from different industries get combined for a better experience. Our aim is to create a rich professional experience for our employees and a good working environment. Most of our employees have stayed with us from the beginning and attrition is very low, making it a like a closeknit family. We have teams present in Bangalore, Delhi, Mumbai, Chennai, Kolkata & Hyderabad. We also work with trusted partners across 40+ cities.

What are the key factors you keep in mind while designing retail transformation solutions? Tell us briefly about the key wins of Euklid in this regard.

Our main Factor is Customer Experience & of course retailer experience as well. We work on modern yet practical solutions in our designs. We take into consideration the look out of a retailer and their viewpoints. The experience of executing these solutions have taught us a lot from how we have envisioned it to how it will be on ground.

Speaking about key wins, we designed and executed the Apple Reseller store at Forum Value Mall in Bangalore (getting approvals at every level from the Apple headquarters at London). We have designed innovative POSM solutions for Himalaya Herbals and worked on a lot of export related solutions for multiple brands. Also we designed and executed the Dell Experience Store

Tell us a little about new areas you are looking into and what is the next level that Euklid is planning in the retail front?

We are currently co-innovating with customers in the retail space by mapping a customers retail journey autonomously to improve brand communication. This is the way the world works & we are pioneering bringing this to India.

FOOTPRINT

Bengaluru, Hyderabad, Chennai, Mumbai, Delhi, Kolkata

Centralised print & Production facility at Bengaluru and delhi

SERVICES:

• Retail Transformation & Solutions

• Store Build out & Instore Branding

• Events & Promotions

• Marcomm

• Out of Home Media

100+Multi Talented Euklidians have so far completed 100000+ POSM, catering to 50+ Clients across 200+ Locations