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Leveraging The Power Of Specialty Products

By Krati Gupta | June 18, 2018

In today’s dynamic market and ever-changing customer preferences, innovative and engaging marketing communications campaigns are one of the essential steps in attracting customers especially for the retail businesses. Self-adhesive vinyl graphics are an excellent tool to increase footfall to stores, successfully sharing brand stories and products most effectively. Self-adhesive vinyl graphics are also great for one-time events and advertising special offers as they allow for customisations suitable to various requirements.

Avery Dennison, a leader in Graphics Solutions, offering the widest range of digitally printable Vinyl graphics materials as well as best-in-class car and fleet wrapping range of products, is introducing a portfolio of products from Mactac, complementing its existing range of products. Below, we introduce some of the unique products from Mactac.

Transform Your Wall Into A Giant Chalkboard

Would you like to have a wall-sized chalkboard that you can actually write on? That’s perfectly possible thanks to Matac WallCHALKER, a unique product offered in Avery Dennison Mactac range that turns any flat wall section of any shape and dimension, into a platform for creativity. You can easily cut this wall film with a plotter, into any shape and size of your choice to create the most original chalkboard designs. Do you want your lettering or illustrations to last? Just use paint instead of chalk and enjoy them for as long as you like. Mactac WallCHALKER film is a perfect solution for Restaurants, cafe/ Pub outlets, schools and retail stores giving you flexibility to incorporate innovating advertising techniques, as it is printable as well.

Transform Your Shop Window Into A Real Video Screen

Mactac GlassMovie is a rear projection film which helps to animate shop windows. The movie-style pictures are projected from behind the glass surface, enabling them to be viewed by those passing by outside for added impact. This film delivers greatly contrasting colours and a high image resolution with the images being visible from a 100° angle, at both close range and from a distance. Turn your glass windows into a display screen, enabling it to be customized to any size and shape. GlassMovie provides an optimal visual impact under all brightness in the day and at night, and creates a unique atmosphere for special events.

Avery Dennison Mactac GlassMovie, offers an engaging way to communicate multiple messages or make faster changes in advertising and promotional activities without having to reprint or reinstall the entire vinyl thus providing shorter turnaround time, making it ideal for use in retail shops, malls etc.

Go Green With The PVC Free Range 

As one of the leading players in Graphics Industry, we see developing sustainable media solutions as not only an opportunity but also a responsibility. With Mactac PVC free range of digital products, we support our customers to achieve their sustainability goals alongside superior quality branding and promotional initiatives.

Avery Dennison Mactac offers a range of short to medium term PVC free films for UV printing and overlamination, making them ideal for advertising and promotion activities for environment conscious Brands These films are 100% Chlorine & Phthalate free!

The Smart Choice To Win The Battle Against Stone Chip Damage!

Today, for a lot of people, personal vehicles are an extension of their personality. Their protection, maintenance and longevity is what every vehicle owner wants. Avery Dennison Mactac CrystalProtect 150 is specially designed to reduce the impact of stone chipping and insect damage on the painted surfaces of vehicle’s body including those which are subjected to friction like side mirrors and doors. This film is Ultra Clear, highly resistance to UV and is naturally self-healing under sunlight, or with the help of hot water or a heat gun. Since it is nearly invisible, it does not alter the vehicle appearance yet simultaneously helps protect it from abrasion and weathering.

CrystalProtect 150 meets major car manufacturers’ automotive specification guidelines. It helps you increase the life of your vehicle exterior at an optimum cost.

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