D'lecta believes in-store branding leads to immediate customer response

Deepak Jain, Founder & Managing Director of D'lecta Foods Pvt. Ltd. in a conversation with Nabamita Chatterjee from Point-of-Purchase shares how the dynamics of in-store marketing solutions have helped the brand grow over the years.

D’lecta Foods Pvt. Ltd. started its operations from 2001 with an able vision from Deepak Jain, who had a prior experience of 15 years in the dairy industry. Today the group has varied product range and covers most of the western states of the country as well as being present in other metro cities of each zone. Deepak Jain, Founder & Managing Director of D’lecta Foods Pvt. Ltd. in a conversation with Nabamita Chatterjee from Point-of-Purchase shares how the dynamics of in-store marketing solutions have helped the brand grow over the years.

What is the impact of the new age shoppers on the way you have looked at in-store marketing?

The shoppers have evolved and now look for more information about the brands around them. They are open to experimenting and a supermarket often provides a perfect place to interact with them. As a challenger brand, we find in-store marketing a good way to reach potential customers.

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