By: Swaminathan Balasubramanian
Last updated : February 02, 2018 10:59 am
In an exclusive chat with Retail4Growth, N Badri Narayanan, Managing Director at 'Euroceil' Stretch Ceiling, shares the company’s plans and focus on retail industry.
What is the increasing relevance of stretch ceiling in retail sector?
Stretch ceiling as a concept, is predominantly used in automobile-sector such as branded car showrooms. However, recent days, we are witnessing many retailers using it to attract the customers. In the retail sector, we that the adoption is increasing in fashion, technology and jewelry industry.
Creativity is the limit here. Anything and everything is possible in stretch ceiling. Gone are the days where there plain lighting is used only on top of the product. We are seeing 3-D formats are getting more relevance. When I mean 3-D form, it is a ceiling in the model of a pillar or twisted shapes. Also, not just for display, importance of such innovation is utilized for brand communication and ambience. For example, in a shop-in-shop model, brands
How popular is stretch ceilings among Indian retail environments?
Indian retail business owners & architects had started understanding the importance of
Tell us about Euroceil’s focus retail sector?
We can say 15% of our total clientele is from retail. We will be increasing our focus in retail industry. We are having dialogues with all key retailers across verticals. Not just plain installation, but we are addressing the pain-points of decision-makers (brand owner, designers). We participate in every retail-related expo or gathering.
What is your organization's roadmap for the new fiscal?
Within our organization, we have many developments. We have moved to a new office, with new people on board and not just in sales, but appointed business development managers as well. We ask our teams to build a library of concepts for every client pitching. Without display of images, it is not easy to convince the architects. We are also enhancing the digital presence. Our digital agency is asked to do extensive research and do e-mail campaigns on various topics.