By: Elke Moebius
Last updated : January 26, 2019 12:43 pm
As stores evolve into becoming an independent experiential entity of their own, iconic brands are ensuring that their retail outlets are not just places to buy, but are also spaces that meet the customers’ need for entertainment and inspiration. Catch all these latest retail trends at the upcoming edition of In-Store Asia 2019
"The store is our biggest product. I think it has to serve a bigger purpose than just selling, because anybody can do that faster, cheaper," explains Angela Ahrendt of Apple. Retail today must offer many things that hardly have anything to do with actual shopping. There are a great many trends for brick-and-mortar stores, but what they all have in common is that they meet the customers' demand for entertainment. In this age of online shopping in particular, people long for real-life experiences and inspiration.
It's all about finding the right mix
At the Victoria's Secret flagship store on 5th Avenue, enormous video walls covering all three floors of the main staircase display the latest fashion shows and lure viewers into the store.
Product, experience, community – this is the focus for the new concepts
Retail gets personal
Providing product personalisation is becoming more important by the day. At the Adidas brand flagship store on 5th Avenue in New York, which was designed based on the "stadium" concept that is currently being implemented all over the world, this takes the form of computers that allow customers to personalise the materials and colours of surfaces, soles and laces for their new shoes. But sneaker fans can still find all the
The place to be: In-Store Asia 2019
In-Store Asia 2019 is the ideal opportunity to get informed on latest trends, matching products and solutions within the retail scene. The 12th edition of In-Store Asia, the largest retail event in the Indian Sub-continent, will take place during March 14-16 at the Bombay Exhibition Centre, Goregaon, Mumbai. The event will be featuring an Expo bringing all leading retail solution providers from India and beyond under one roof, and a convention discussing the moot topics of Indian retail industry and design, and finally the Awards recognizing talent in retail design and visual merchandising.