Last updated : July 31, 2018 10:01 am
Recently crossing a number of 500 EBOs, sportswear and intimate wear major Jockey India, is focusing on not only expanding their retail network but also penetrating into smaller markets including rural locations. Retail4growth speaks to MC Cariappa, President – Sales & Marketing, on building a strong retail touchpoint bandwidth and focusing on in-store experiences.
We recently crossed the number of 500 EBOs and we plan to take that to 1000 in next 3 years. It’s interesting when we talk about our far-reaching retail presence. We may have multiple stores in one vicinity and they all could be successful! This confidence now prompts us to reach even smaller markets and rural locations. What we are also conscious about is to help our franchisee partners with frugal business model and all support in terms of marketing, VM etc.
Looking around, we can see that you are innovating on store formats and in-store experiences. Tell us more about that.
Omni-channel is the new mantra for any retail business today. Specially, many successful entrants in lingerie business have come from online background. What would be your strategy in that line?
We are pleased to inform that we also launched our exclusive e-comm platform, Jockeyindia.com and this channel has given us exponential growth of as much as 112%. More interestingly, we have not ran our e-comm business on discount model and still, it has created that amount of traction. Though we don’t have any plan for omni-channel and cross-selling as of now, we are certainly very hopeful about our online retailing and will scale up the experience further.