By: Swaminathan Balasubramanian
Last updated : December 29, 2017 10:01 am
The company is looking up to come up with experience zones in key metros. In an exclusive chat for retail4growth, Rakesh Duggar, Founder and CMD of Mitashi reveals the organization's plans and retail expansion strategies. Edited excerpts. Swaminathan Balasubramanian
Explain your product portfolios and how are you taking them to your customers?
Where do you stand when it comes to CDIT segment.
As far as our LED segment there, we made our position clear. We want to be in the premium level. Same applies for AC and Washing machine. We stand on the top 5 amongst Indian brands of television market. As far as our sale segment, geography wise, 37% comes from West, 33% from North India, 22% from South and 8% from East. On the format-wise, 60% is general trade distribution, LFR comes to 18% and online has jumped to 22%. Earlier online was 10% of the entire sale.
Tell us about your omni-channel presence.
We had taken some initiatives online as well as offline. We are doing 360 degree approach across the sale formats. We had seen some of the physical retailers trying to sell online. However, it is not working. Segment wise, we are doing good in audio video, washing machines, appliances, and now refrigerators also we are doing well in the online front. In fact, I should say, we got good traction online for refrigerator and microwave oven.
How do you plan to enhance your offline store experience?
Experience centre of our products is what I am looking for right now. I am looking at places like Mumbai , NCR, Bangalore or even other metros. It is still in the planning stage and our aim is to do after six months. We are looking for big malls which have quality crowd. The typical area I am looking at is close to 1000-1500 sq ft. The challenge is that we are not getting the right location.