By: Swaminathan Balasubramanian
Last updated : October 30, 2018 10:55 am
Beginning their ‘Value Retail Chain’ concept in 2013, 1-India Family Mart has expanded operations across Bihar, Jharkhand, Chhattisgarh, and the North East. Ravinder Singh, COO, Nysaa Retail, speaks to Retail4Growth on their key focus, challenges and plans ahead.
Speaking to Retail4Growth, Ravinder Singh, COO, Nysaa Retail, said, “Being an idea-driven firm with customer centricity at the core of its operations, we felt North India is a virgin market for our business. According to our estimate, the combined population of states UP, Bihar, Jharkhand, and other states will be close to 30 crores.” According to Ravinder, the key focus is always the Eastern part of Uttar Pradesh, which is geographically and culturally distant from New Delhi. Having only home-grown small retailers majorly in B and C class cities, Nysaa focused on giving them an experience of getting exposed to a variety of design and colours at one place. “Other factors like cost of the human resources, store rentals are
The typical store size scales around 8,000 sq ft and is available majorly in the high-streets. “We have 80% of the garments and 20% of household items like carpets, curtains, kitchen items, and some women accessories”, he says further telling that more than shopping, for the customers in those regions, our stores had become a family hangout spot as very limited options for recreation in those cities.
Elaborating on the challenges as a retailer, he says, “Finding the
On the in-store activities, he says, they change the designs and campaigns every six months as they find the communications using their newly-appointed brand ambassador is gaining momentum. Concluding on the expansion plans, he said, “For this Diwali, we will be launching 5 more stores in North India. Also, by the end of this financial year, we will be launching 20 more stores across North and East of India, which marks our 100 stores.”