Over 40% of shoppers are likely to visit the malls during the initial fortnight of re-opening, as per a survey. The survey was commissioned by Viviana Mall and conducted by Market Resonance to understand footfalls and customer preferences for effective planning on re-opening.

As per the findings, 14% of the footfalls will be back only during the first week and another 27% within 15 days of re-opening. The patrons also want the mall management to have precautionary measures in place to make the malls safer to visit.

Commenting on the survey, Manoj K. Agarwal, Chief Executive Officer, Viviana Mall said, “A detailed customer survey done by us has yielded most encouraging responses. First cut feedbacks are extremely positive as far as customer sentiment and customer outlook vis-a-vis shopping and visit to Viviana Mall are concerned. One of the key takeaways was that 41% of shoppers want to visit the mall within the initial fortnight of lockdown getting lifted.”

For the study, opinions of 57% male, 42% female and 1% from the third gender from across Mumbai and Mumbai Metropolitan Region were collated. The total sample size was over 2,300.

“One of the most favourite sections of the mall that consumers are looking forward to visiting are the various Food & Beverage options, departmental stores, essentials and apparels,” said Manoj Agarwal.

The highest demand will be for department stores with 46% of the respondents stating that they will prefer to visit one, followed by restaurants and cafes with 24%.