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The Beauty Center Group plans to open 20 stores

By Swaminathan Balasubramanian | April 10, 2018

The Beauty Centre Group which entered the retail beauty segment in 1990 is all set to build its presence in India’s billion dollar beauty and cosmetics market. The expansion is a part of company’s approach to fulfill the ever growing demand and satisfy the needs of consumers in the beauty and cosmetic segment.

Beauty and personal care market in India is expected to touch $20 billion by 2025 growing at an annual rate of 13-18 per cent. Mumbai’s leading beauty and cosmetic retail group ‘The Beauty Center Group’ is planning to add 20 stores in the span of 10 years across 17 cities in India. Currently TBCG has 4 major retail stores in the name of Beauty Centre, New Beauty Centre, The Beauty Shop and 1st Beauty across Mumbai. 

The Beauty Centre Group which entered the retail beauty segment in 1990 is all set to build its presence in India’s billion dollar beauty and cosmetics market. The expansion is a part of company’s approach to fulfill the ever growing demand and satisfy the needs of consumers in the beauty and cosmetic segment. The store will consist of all the beauty and cosmetic products only for B2C and B2B segments under one roof. The company will be looking to invest an amount of Rs.100-150 crore for all the 20 outlets. The size of each store will be around 3000-4000 sq ft, while it may be marginally smaller in the smaller markets.  With over 6000 products under 200 brand of various categories, the new stores will be a destination store catering to every single need of the B2B and B2C, under one roof. In an exclusive chat with Retail4Growth, Sufyan Kapadia, Director, shares the expansion plans

What are the cities your company will be expanding to?

We are looking at an expansion in a span of 10 years across 17 cities. With 2 stores already in the phase of launch in Patna and Nagpur by the end of 2018, other cities to be looked at will be Pune, Chennai, Ahmedabad, Surat, Lucknow, Hyderabad, Bhopal, Indore, Jaipur, Allahabad, Ranchi and Kerala with 1 store each in the respected cities where as cities like Chandigarh, Delhi and Bangalore will have 2 stores each respectively.

How unique is the store experience at your outlets?

Our stores are unique and different from each outlet depending on the locality and the crowd it pulls. The Crawford market outlet is a 3 stored building with a floor space of 3000 sq. ft. and since it pulls the maximum crowd we don't get to make it into a specific design pattern. We have all brand pop-up stalls which display their respective products and have deployed 1 expert from each brand. Same goes with Khar outlet which is 8 levels and has a huge amount of free movable space for consumers followed by Kandivali retail store. The Ghatkopar outlet is comparatively small as the crowed is small.

Tell us about your growth

We are seeing double digit growth and have reached at Rs.200 cr turnover this year. We expect to hit the Rs.1,000 cr turnover with the hit of new 20 store milestone in the country. We are a consumer-driven company, which ensures that all our stores fulfill the needs of the entire beauty and cosmetic needs under one roof. The great offerings that we provide to our customers both in terms of quality and discount pricing have helped us earn the trust of millions of consumers across the country. One of the reasons of expansion is due to the concept of  Touch and Feel’ still rules the consumers mind set and the requirements we receive from across India at times making it difficult for us to deliver the products on time. With the new retail stores, it will become more convenient for our consumers to physically visit and buy the products and they can also purchase it from our online e-commerce portal as well.  

 

 

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