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Voylla plans to expand retail network in smaller towns

By Nabamita Chatterjee | September 01, 2017

Voylla, the fashion jewellery brand is present through different retail channels in the metros and mini metros and the brand is further looking at expanding their retail network robustly in smaller towns. Founder & CEO, Vishwas Shringi, Voylla Fashion Jewelry shares with Retail4Growth the retail strategy of the brand.

""Voylla, the fashion jewellery brand is present through different retail channels in the metros and mini metros and the brand is further looking at expanding their retail network robustly in smaller towns. Founder & CEO, Vishwas Shringi, Voylla Fashion Jewelry shares with Retail4Growth the retail strategy of the brand.

""What is the USP of Voylla?
Voylla creates both trendy and exclusive designs with high quality material. The range covers everything from faddish pieces for young fashionistas to classic accents for everyday wear and high-end collector's items. Taking inspiration from runways, high streets, bazaars and arts and crafts, the design concept is well defined and relevant to the Indian context.

Tell us briefly about the different retail channels of Voylla like EBO”s and S-I-S?
Voylla retails though EBOS, Kiosks and S-I-S having tie ups with MBO chains in some cities. EBOs are present in almost all Tier 1 and Tier 2 cities across the country.

How many such touch-points do you have Pan India? What are the expansion plans for the same?
So far we have more than 220 retail touchpoints and we have ambitious targets and are all prepared to meet them.

Where do you see the growth coming from for this category? How optimistic are you as a brand from the changing retail market dynamics especially in the tier 1 and 2 cities?
There is tremendous room for growth in this category. Especially in the Tier 1 and Tier 2 cities where brick and mortar retailing has actually been growing in tandem with the online experience. Since Voylla has a strong presence in both domains, it gives us an edge over other brands. More women joining the work force also means more purchase power. Fashion jewellery scores over precious jewellery in this context because the former is the woman's decision alone and hence empowering. Precious is almost always a family purchase, inheritance or a gift. Besides, more exposure to internet translates to more exposure to global trends and new ideas. More fashion literate consumers with buying power - that is where the growth is at.

What is the vision for Voylla five years down the line?
To be the undisputed leader in branded fashion jewellery segment.

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