Retail expansion in today’s world is no longer just about intuition; it’s about data. Spatic, a Noida-based firm founded by Chendur Eswaran, Gautam Dalvi, and Satyen Vishnoi, is aiding brands in navigating the retail world with precision and making informed decisions using data-driven insights to identify high-potential locations.  

The company, which started by working with QSR (quick-service restaurant) brands, has now expanded its reach to fitness chains, clothing stores, salons, and real estate firms.  

“We started with QSRs because they were early adopters of data-backed decision-making,” says Satyen. “But today, we work with a much wider range of businesses.”   

Powering retail expansion with data intelligence 

Businesses aiming to expand may undergo several challenges, from selecting the right locations and monitoring the population index and consumer behaviour to gathering the necessary data. Expanding into smaller cities and towns adds another layer to this dilemma, as consumer behaviour varies significantly from Tier 1 to Tier 5 cities. Many businesses also struggle with limited or outdated data, which may end up being disadvantageous in the retail sphere. Then comes the taboo of technology. To convince the shore of traditional establishments to fare the tides of emerging technologies at a faster pace is nothing less than a Herculean task, as they are cautious about shifting from conventional decision-making processes.  

To overcome these issues, Spatic integrates real-time mobility data and hyperlocal insights to refine its predictive models and enhance decision-making accuracy. It helps even traditional brands, which typically rely on their own location-mapping methods, see the power of data.  

“We don’t ask for their internal data,” explains Satyen. “Instead, we analyse their current store network and predict which locations are performing well and which are not. When they see how accurate our model is, they understand its value.”  

To convince larger corporations, Spatic often conducts proof-of-concept (POC) trials, enabling brands to test their platform before fully integrating it. 

Success stories  

Spatic thrives on numerous success stories; one such is the growth and expansion of Samosa Party, which predominantly operated as a cloud kitchen in about 40 locations across Delhi, Bangalore and Hyderabad and later expanded into 80+ stores, dine-in and otherwise, riding on the strong wings of Spatic.   

Another one of Spatic’s success stories is a QSR chain that is expanding into 300+ cities using its platform. While the brand remains confidential, Spatic has been guiding its expansion across Tier 1 to Tier 4 cities in India for over a year.   

Future Plans  

Spatic’s growth isn’t confined to India. The company is now supporting brands to establish their presence in the Middle East (UAE, Saudi Arabia, and Dubai) and Southeast Asia (Vietnam).  

“Our clients want to expand internationally, and we’re providing them with the data to do so,” says Chendur.  

They are also working with private equity firms like Bernstein to assess retail investments and with real estate developers like Brigade to help them navigate mall spaces and track competitor footfalls.  

Small Team, Big Impact  

With a team of  17-18 people, Spatic has developed its own proprietary technology.  

“Our data scientists and engineers have developed everything internally,” confirms Satyen.  

With the vibrancy of young minds, as Spatic deepens its presence in India and expands globally, it is all set to take lesser-known brands closer to their customers, using the power of technology.