Monday, July 15, 2024

With a crystal clear focus on customisation

By Sakshi Sanghavi | June 25, 2024

In this exclusive interaction with Retail4Growth, Siahulhakh Paliyil, CEO of Hawaii LED, shares his insights on how the company focuses on tailoring their digital display to suit various environmental needs, and on the need to educate customers for best optimisation of digital displays. 

 Siahulhakh Paliyil, CEO of Hawaii LED

The digital display industry continues to advance at a remarkable pace, fueled by innovations in display technology and an increasing emphasis on engaging, real-time visual experiences. This sector offers adaptable solutions for diverse environments, including retail, public transportation hubs, educational institutions, and healthcare facilities.

In an interaction with Retail4Growth, Siahulhakh Paliyil, CEO of Hawaii LED, shared insights into how the company customises its digital display solutions to meet diverse environmental needs. Hawaii LED, a leading name in the digital display industry, offers a wide array of LED solutions designed for both indoor and outdoor applications. With a strong presence across India, the company focuses on delivering high-quality, durable products supported by extensive after-sales service.  

Adapting LED displays for different environments

Different environments demand different solutions from a digital display, especially when it comes to better visibility. With weather changing at a rapid pace in India, extreme conditions can be challenging for the life of LED screens.

Talking about environmental dynamics and their impact on digital screens, Siahulhakh said, "Hawaii LED takes a comprehensive approach to addressing the unique challenges of various environments. Our LED cabinets are designed to handle different elements, ensuring durability and performance. For outdoor installations, the company uses specialised LED cabinets that are resistant to dust, rain, and direct sunlight. This attention to detail ensures that their displays maintain high performance and longevity, even in harsh conditions.”

Customising LED displays for specific needs 

Customers and brands have different needs when it comes to using display screens. These needs depend on various factors, including but not limited to the screen location, the customer’s location, type of campaigns to run and many more.

Having varied customers with varied needs, Siahulhakh explains the company’s focus on customisation, "In special cases, we customise production based on specific environmental needs, such as extreme cold or heat. This customization requires a good quantity order and a longer production time, typically around 30-40 days, compared to our usual 15-20 days. To meet the specific needs of different regions, Hawaii LED offers customised production for large orders. This process includes tailoring the LEDs to withstand extreme temperatures, whether it's the cold of Kashmir or the intense heat of summer. Although this customization takes longer, up to 40 days, it ensures that the displays are perfectly suited to their environments. For more standard requirements, we maintain a stock of indoor and outdoor displays that can be installed quickly.” 

Maintenance and warranty options

With technology evolving and after sales serving being one of the major selling points, Siahulhakh explains, "We offer a standard two-year warranty for all our products. After this period, customers can opt for annual maintenance contracts (AMCs) to extend the warranty up to 7-10 years. Hawaii LED places a strong emphasis on quality assurance and customer support. Each product comes with a standard two-year warranty, and customers can extend this warranty up to 10 years through annual maintenance contracts. The company underscores the importance of using high-quality materials to ensure the durability and longevity of their displays. Poor-quality materials can lead to issues such as black dots or patches within two years, but Hawaii LED's commitment to quality means their displays can last up to 10-11 years, even with daily use.”

Addressing challenges in coastal areas

Coastal areas being one of the premium sites to advertise, come with their own set of difficulties. Talking about addressing this difficulty, Siahulhakh said, "Challenges are part of the business, especially in coastal areas where wind and humidity can affect displays. For coastal installations, we use corrosion-resistant materials and extra protective coatings to combat humidity and salt air, ensuring longer-lasting displays. Coastal areas present unique challenges due to the effects of wind, humidity, and salt air on electronic displays. We address these issues by using corrosion-resistant materials and applying extra protective coatings to their displays. These measures help to ensure that their products remain reliable and functional, even in the harsh conditions found in coastal regions. 

Customer education on display use and maintenance

Customer education is just as important when dealing with technology sensitive display solutions. Explaining this pain point, Siahulhakh said, "Customers should avoid excessive use of high-energy colours like white to conserve energy and prolong display life. For indoor displays, it's crucial to operate them periodically to prevent moisture build-up. We understand that educating customers is key to maximising the lifespan and efficiency of their displays. The company advises customers to avoid excessive use of high-energy colours such as white, which consume more power and can shorten the display's lifespan. For indoor displays, it is important to operate them regularly to prevent moisture buildup, which can cause damage over time. Hawaii LED provides user manuals and guidelines to help customers maintain their displays properly, ensuring optimal performance and longevity.”

In conclusion, Hawaii LED's commitment to quality, customization, and customer support sets them apart in the digital display industry. By tailoring their solutions to meet the specific needs of different environments and providing extensive after-sales service, they ensure that their products deliver outstanding performance and durability.



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