109F and Fusion Beats to open 10 EBOs, goes slow on retail expansion this year

Creative Casuals Pvt Ltd, the company that has brands like 109F and Fusion Beats, plans to open around 10 EBOs this year for both the brands in cities like Mumbai, Guwahati, Pune, Bengaluru and one in Nepal. The brands today are present through 70 stores across India, Nepal and Middle East and through SISs in 600 Large Format Stores across India.

Rahul Mehta, Managing Director, Creative Lifestyle Pvt Ltd, told Retail4growth, “Our long term strategy is to expand rapidly and to keep on increasing our EBO presence. However, looking at the market situation, we are executing our plan a little slow. Going forward, we will ensure our robust presence in all metros, tier-I cities and some of the tier-II cities.” Present in all leading e-commerce marketplaces, the brands will soon have their own e-commerce platform.