ODN bags mandate to develop digital content for luxury brands’ retailer ‘Iconic’

ODN (‘Open Doors Now’), a leading e-commerce and Shop-Now Content™ strategies player has announced that it has bagged the e-commerce creatives and content mandate for E-commerce platform ‘Iconic’ along with their high-end in-house brand Iconic and international luxury brands including GANT, True Religion, Just Cavalli, DKNY, Antony Morato, Elle, Lindbergh, Brunn & Stengade and Many more. 

Iconic, which deals in fashion, innovation and lifestyle categories through the e-commerce platform along with 25+ retail outlets in cities like Delhi, Gurgaon, Noida, Bangalore, Hyderabad, Ahmedabad, Bhubaneshwar, Jaipur, Jodhpur, Udaipur, Ludhiana, Mumbai and many more., offers luxuriant and contemporary shopping experience. 

ODN has been tasked with creating and deploying comprehensive and high-octane e-commerce Product Detail Page (PDP) content for Iconic. This includes conceptualizing and conducting ecommerce catalog shoots, crafting search-friendly and optimized product descriptions, taking listings live on all online marketplaces, and ensuring consistent content deployment across channels. The goal is to help Iconic get more conversions across all the e-com platforms. ODN specializes in developing comprehensive PDP content for various e-commerce platforms along with creating visual elements like high-quality images and videos, as well as informative and searchfriendly written content, all designed to increase conversion by increasing the visibility of the products and helping customers make informed buying decisions through the right content. Bringing forth this expertise of ODN, the primary focus for Iconic will be aimed at producing content that drives conversions. 

Narinder Mahajan, CEO and Co-founder of ODN, said, “At ODN we are committed to delivering content that not only showcases each brand's unique identity but also focuses on growing their online presence. The strategy for ICONIC will be to maximize sales and engagement through Content Strategy and Creation of Commerce Content” Iconic AVP of e-commerce and Social Media, Ujjawal Kothari said, “ICONIC has always focused on creating a luxurious shopping experience for its customers. The onboarding of ODN will help in the quick go-live of the products and the shopping experience for our customers by providing them with accurate, informative, and visually appealing content. The transformative online content display will be strategically re-designed to give a completely new look aligned with the brand ethos.”