2Bme launches new store in Kolkata’s Acropolis Mall
By Retail4Growth Team | December 27, 2018
The 2nd EBO of the apparel line from the RP-Sanjiv Goenka Group is spread across 2000 sq. ft and the retail brand expects to garner a turnover of Rs 300 crore in the next 3-4 years.
2Bme, the private label apparel line from RP-Sanjiv Goenka Group, recently launched their second exclusive brand outlet at Acropolis Mall, Kolkata. The 2000 sq. ft. store on 2nd floor at Acropolis Mall, Kolkata, is the latest addition to the retail network of 2Bme after the launch of the first EBO in Quest Mall last year.
Currently 2Bme is present at around 40 large format stores of Spencer’s across India. The retailer now plans to scale up the distribution by adding exclusive brand outlets (EBOs) in Kolkata, Delhi & NCR and Hyderabad. The retail company also recently signed Ranbir Kapoor and Shraddha Kapoor as their brand ambassadors.
Speaking on the store expansion, a 2Bme spokesperson said, “We will look at opening 10-12 EBO’s in prime malls of Kolkata, Delhi & NCR and Hyderabad. 2Bme has around 15,000 styles and we have sold more than 3 million pieces so far. The brand has already crossed the mark of Rs.100 crore within one and a half years of its launch and it is likely to garner a turnover of Rs 300 crore in next three-four years.”
The store design focus is on lending a minimalist yet chic look along with enhancing the shopper experience and comfort. Targeted at the age group of 22-35 years, the brand offers everyday casual wear in an affordable price range between Rs. 499 and Rs. 1,999. The store offers a huge collection of western clothing line including tops, graphic t-shirts, dresses, trousers, denims, shorts, joggers, and light weight sweaters for both men and women. The retail brand is also looking at large format MBO’s and e-commerce platforms at a later stage.
The quick service restaurant (QSR) brand today has more than 110 outlets across 30 Indian cities through the franchisee model.
The round-the-clock convenient store chain has already identified a number of locations across Mumbai and will start opening stores by February next year.