Amazon India launches tool for shoppers to customise products

Amazon India has announced that its first-ever free self-serve product customization feature, “Customize Your Product” is now available across a wide selection of more than 10,000 plus products from 76 different categories. This enhanced feature offers an intuitive customization experience that provides visual design tools  to customers to personalize products,  along with an interactive product preview option to view the final customized product in real-time, informs the company.

The feature enables customers to personalize a wide range of products including window blinds, blankets, home decor, wall art, signage, furniture, engraved pen, necklace, water bottle, mugs, apparel,  jewelry organizer, golf clubs, phone covers, notebooks and many more as per their creative requirements. Catering to the evolving personalization needs of customers, this feature taps into India’s fragmented and under-served personalized gifting products market, says the company statement.

Manish Tiwary, Vice President and Country Manager, Consumer Business, Amazon India said,“As a customer-obsessed marketplace, our endeavor has been to enrich the customer shopping experience through incorporating various innovations. For customers looking to create memorable products (gifts) or tailor a product to fit their needs, our sellers now offer a customization feature within Amazon on more than 10 thousand products. Fueled by the hyper trend of personalized products, we at Amazon India strive to widen the product selection soon”.

Customers can identify custom products using the “Personalize it” badge on search results and the ‘customize now’ button on product pages.