LoveChild by Masaba partners Shoppers Stop for retail expansion

LoveChild by Masaba, the beauty brand conceptualized by Indian fashion designer and actress Masaba Gupta, has unveiled its newest shop-in-shop at Shoppers Stop, situated at R City Mall, Ghatkopar.  In addition to the shop-inshop kiosk, LoveChild by Masaba products will also be available on the Shoppers Stop Beauty online store. 

“The launch of the LoveChild by Masaba at Shoppers Stop, marks the beginning of a dynamic partnership between two entities dedicated to redefining beauty standards and empowering individuals to express themselves authentically. This strategic collaboration with Shoppers Stop aligns perfectly with the brand’s vision to explore the dynamic beauty and personal care market in India and marks a significant milestone in the brand's omnichannel expansion strategy, bridging the gap between online and offline shopping experiences,” says the company statement.

"We are thrilled to embark on this transformative journey alongside Shoppers Stop," said Masaba Gupta. "This partnership represents a shared vision to revolutionize the beauty retail experience, where creativity meets accessibility. Through our Shop-in-Shop and Online Retail at Shoppers Stop, we aim to empower consumers to embrace homegrown beauty brands that offer powerful formulations and solutions where skincare meets beauty.”

Pratik Mukherjee, Head of Brand at LoveChild by Masaba, added, " This marks the beginning of our Shop-in-Shop partnership with Shoppers Stop and will accelerate our offline expansion in key cities/locations helping us reach a wider audience providing them access to our innovative beauty offerings, both online and offline. We have aggressive retail expansion planned through this year with strategic partners like Shoppers Stop who cater to a diverse audience across their Shoppers Stop and Shoppers Stop Beauty formats."

Commenting on the launch,  Biju Kassim, Customer Care Associate, and CEO Beauty at Shoppers Stop said, "We are thrilled to launch LoveChild Kiosk at Shoppers Stop and proud to serve as their offline retail partner. This partnership with LoveChild by Masaba exemplifies our commitment to offering customers cutting-edge and premium beauty products at Shoppers Stop. We look forward to continuously serving all our patrons with the best that beauty has to offer.”

LoveChild by Masaba will also be opening more kiosks in the coming months across other cities, expanding their reach across the country.