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Amazon's marketplace now launched in India

By Daya Kingston | Vjmedia Works | June 04, 2013

Amazon.in will start with stores for physical books, movies & TV shows; additional categories including mobile phones and cameras will be available soon.

Amazon Seller Services Private Limited, an Amazon.com company, today announced the launch of Amazon's marketplace in India, www.amazon.in, and two new seller programs - 'Selling on Amazon' and'Fulfillment by Amazon'. With this, Amazon now provides a convenient and trustworthy online shopping experience and Indian retailers of all sizes a robust and scalable platform to sell their products online with no listing fee. "Our vision, at Amazon, is to be Earth's most customer centric company; to build a place where people can come to find and discover virtually anything they want to buy online. With Amazon.in, we endeavor to build that same destination in India by giving customers more of what they want - vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience,” said Greg Greeley, Vice President of International Expansion at Amazon.com.
 
Customers can confidently shop from sellers of all sizes on Amazon.in and benefit from a secure and convenient online ordering experience. Amazon.in is also accessible on mobile devices allowing customers to shop anywhere. Starting with Books, Movies & TV shows video products, Amazon.in will also introduce additional categories including Mobile Phones and Cameras in the coming weeks.
Amazon.in book store features over 7 million print books across 200 plus categories. Customers can search and preview the text inside more than 1.3 million books through its'search inside' option, a feature offering customers an entirely new way to find and discover books they want. Likewise, the movies & TV shows store features a collection of over 12,000 titles in English and Hindi across DVD, Blu-ray, Blu-ray 3D and Video CD formats.
 
Retailers of all sizes now have access to Amazon's robust and scalable platform, worldclass fulfillment and customer service offerings as well. With the introduction of'Selling on Amazon' and'Fulfillment by Amazon', sellers now have access to unlimited and free'virtual shelf space' and a scalable, pay-as-you-go fulfillment and customer service offerings. Additionally, sellers will have access to Amazon's proven seller coaching tools and a suite of integrated services that can help sellers easily grow their business online in a cost effective manner by replacing their upfront capital expense with low variable cost, paying only for the storage space they use. Sellers always have the flexibility to choose the number of products they want to have fulfilled by Amazon and scale according to their business requirements. As part of the launch celebrations, FBA sellers will enjoy promotional storage and fulfillment fees.
 
In Feb 2012, Amazon made its foray into the Indian market with the launch of Junglee.com, enabling retailers in India to advertise their products for free to millions of Indian shoppers and drive targeted traffic to their stores.
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