Apparel Group opens Mumbai’s first Victoria's Secret store

Apparel Group has announced the opening of the first Victoria's Secret Beauty store in Mumbai at Inorbit Mall, Malad. “The new store's unique design and store of the future concept capture the essence of Victoria's Secret global reputation for excellence and style. The store will become a one-stop shop for all beauty needs, offering a wide range of products from fragrances to accessories,” says the company statement.

The store's design is based on the "Store of the Future" concept, informs the company. 

“We're delighted to unveil Victoria's Secret's fourth beauty store in India, promising an unparalleled shopping experience for beauty enthusiasts in Mumbai. This store embodies our dedication to bridging the gap between international brands and the Indian consumer, offering a world-class beauty experience tailored to local preferences,” said Tushar Ved, President of Apparel Group India. 

Abhishek Bajpai, CEO of Apparel Group India added, “As we continue to grow and expand our retail presence in Mumbai, we are excited about the journey ahead. We are confident that the choice of Inorbit Mall as the store's location will further strengthen our commitment to reaching our target audience leveraging the appeal of the city's newest shopping destination.”