Arrow’s new identity stores all about digital interfaces & customer engagement

Brand Arrow has announced the launch of its new identity stores, terming it as “redefining the shopping experience for its valued customers.”

“This significant transformation encompasses a shift in aesthetics, density, and an overall enhanced appeal. The most striking change is a shift in the color palette, moving away from the traditional blue to the sophisticated and contemporary Black, White, and Beige (BWB).This change not only reflects the brand’s commitment to staying on-trend but also creates a chic and inviting ambiance for shoppers,” says the company statement.

One of the key highlights of the new identity stores is the increased utility and density. With an average size of 1200 square feet, these stores boast a smart layout that allows for making stacking arrangements of ensembles, informs the company.

In a significant leap forward, Arrow has also embraced digital technology with the introduction of digital screens in its new identity stores. This marks a departure from the brand’s previous approach, and it aims at offering an interactive and engaging shopping environment. The company informs that the incorporation of digital screens allows for dynamic displays, providing customers with real-time information on the latest trends, promotions, and styling tips.

Some of the recently launched new identity stores include Mall of Asia (Bengaluru), Mall of Ranchi (Ranchi), CP67 (Mohali), Gandhinagar, Twin Star (Rajkot), Forum Mall (Cochin) and Pavilion Mall (Ludhiana) with Ahmedabad Airport set to join the list shortly. 

Sharing his thoughts on the new identity stores, Anand Aiyer, CEO of Arrow says, “We are thrilled to unveil our new identity stores, representing a significant evolution in the Arrow shopping experience. The BWB color scheme, enhanced store layout, and integration of digital screens reflect our commitment to providing our customers with a more immersive and enjoyable fashion journey. We believe these changes will resonate with our customers and elevate their Arrow shopping experience.”