Asian Granito India forays into Sanitaryware; to launch nationally with 160 SKUs
By Retail4Growth Team | May 06, 2019
Company is launching Sanitaryware in the mid and mid premium segment under the brand name of AGL.
With an aim to provide 'Complete Bathroom Solutions' under one roof, Asian Granito India Limited (AGIL), one of India’s leading tiles companies, has ventured into Sanitaryware. The company is entering the Sanitaryware segment with 160 SKUs with products including Wash Basins, Water Closets (WC), Urinals, etc. Commercial Launch of 'AGL Sanitaryware' is expected by June 2019 across India.
The company is launching Sanitaryware in the mid and mid premium segment under the brand name of AGL. Company is investing around Rs 8 crore for the expansion in the Sanitaryware business and expect the segment to contribute around Rs. 80-100 crore in the next 4-5 years.
"Expansion in the Sanitaryware is in line with company's growth strategy to focus on Asset light and Capital light business model, becoming a strong retail brand in the domestic as well as exports market and achieve a leadership position in key business segments. In line with our strategy, we are venturing in the Sanitaryware with 'Outsourcing Model' - Sourcing from domestic markets as well as import from Europe and China in the first phase. Company will be setting up its own manufacturing facilities in the coming time. Asian Granito is committed to becoming a leading 'Complete Bathroom Solutions' brand and is also planning to enter in the faucets in near future,” Kamlesh Patel, CMD, Asian Granito India Ltd said.
Mukesh Patel, Managing Director, Asian Granito India said, "Asian Granito India Ltd today is ranked amongst top 3 listed ceramic tiles companies in India and we would aim for a similar scale in the sanitaryware business in coming years. We are entering sanitaryware with 160 SKUs in Wash Basins, Water Closets (WC), Urinals, etc and expand the product range gradually. AGL Sanitaryware will launch commercial operations in June 2019 Pan India. We estimate the sanitaryware segment to contribute around Rs. 80-100 crore revenue over next 4-5 years."
The 2,000 square feet showroom will feature all kinds of products i.e. Ceramic Wall & Floor Tiles, Polished Vitrified Tiles, Glazed Vitrified Tiles, Outdoor and Parking Tiles.
With three display centres at present, Asian Granito India aims at increasing the share of retail sales to 50% in next three years from 35% currently.